Tag: Mattel

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Sarah Tew/CNET My kids have Hot Wheels scattered all over our house, in boxes, under chairs. At a dollar a pop, they’re the cheap consolation prize at the supermarket. Hot Wheels is going a little more upmarket this year, embedding NFC chips into its newest line of cars. Hot Wheels ID (technically it’s “Hot Wheels…

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Mattel has greenlighted an America Girl feature film. This is the third feature film that the toy company has announced since launching its film division in September. The film announcement comes at a time in which American Girl dolls are experiencing poor sales. American Girl is the latest Mattel toy brand to get the green light for…